Get ready, gamers! Bigo Live is joining forces once again with Mobile Legends: Bang Bang (MLBB) to shape the next chapter of esports across the MENA region. With Saudi Arabia emerging as a global gaming epicenter, this collaboration is all about creating next-generation hybrid experiences that connect players, streamers, and fans like never before.
A New Era for Gaming in the Middle East
The excitement across the region is undeniable—and Saudi Arabia stands proudly at its core. The Kingdom is transforming into a global gaming powerhouse, driven by a surge of investment, infrastructure, and innovation. Headlining this transformation is the Esports World Cup 2025, boasting an unprecedented $70 million prize pool across 24 official titles, a clear signal that gaming is no longer a niche pursuit—it’s a mainstream cultural force.
Aligned with Vision 2030 and the National Gaming and Esports Strategy, the gaming industry in Saudi Arabia is projected to contribute $13.3 billion to the nation’s GDP and create 39,000 new jobs by 2030. With 21 million gamers and an annual revenue exceeding $1.1 billion, the region’s digital ecosystem is evolving rapidly.
But the foundation of any sustainable esports legacy is not just financial growth—it’s community. It’s about nurturing creators, fans, and players together within a dynamic ecosystem. That’s exactly where Bigo Live and MLBB come in.
A Partnership Built on Passion and Performance
This partnership isn’t new—it’s a reunion of champions. Fans will remember the incredible success of our past collaborations, including the livestreaming of the M6 World Championship and MPL MENA 2025.
The M6 World Championship in particular was a landmark event, captivating audiences worldwide with over 4.13 million peak viewers and an average of 709,000 concurrent viewers across more than 120 hours of broadcast. It became one of MLBB’s most-watched tournaments ever—a testament to how vibrant and engaged this community has become.
Together, Bigo Live and MLBB have not only celebrated the spirit of competition but have also built a bridge between professional gaming and community-driven entertainment. Now, we’re taking that success and scaling it to an entirely new level.
The Future of Esports Is Hybrid
The next phase of our collaboration focuses on hybrid esports innovation—merging the physical and digital worlds to create experiences that are interactive, immersive, and inclusive.
Imagine:
- Crossover Leagues where top-tier pro players team up with your favorite Bigo Live streamers.
- Community Events that bring fans and creators together through exciting offline meetups.
- Gamified Tournaments designed with narrative-driven storytelling that makes every match part of a bigger adventure.
This is the kind of synergy we’re building—a connected esports environment that celebrates both competition and creativity.
And the numbers tell the story: our gaming community in MENA has grown by over 19% month-on-month, proving just how eager local players and creators are to be part of this revolution.
Empowering Creators, Building Communities
At the core of Bigo Live’s esports strategy is a simple truth: our creators are our foundation. The platform’s strength lies in its vibrant community of streamers who bring energy, personality, and passion to every broadcast.
That’s why we’re committed to empowering them with the right tools, infrastructure, and monetization opportunities to transform their passion for gaming into sustainable careers.
Our Creator Enablement Framework is built on three guiding pillars:
- Support – Providing training, tools, and visibility to help creators reach their potential.
- Belonging – Cultivating an inclusive community where every gamer feels valued and connected.
- Appreciation – Recognizing and rewarding the achievements of creators who inspire others.
This approach perfectly complements Vision 2030’s goals of fostering digital innovation and enriching cultural life through new media and technology.
Building the Future, Together
The partnership between Bigo Live and MLBB is more than just an esports collaboration—it’s a blueprint for the future of interactive entertainment in MENA. By combining MLBB’s competitive spirit with Bigo Live’s thriving creator ecosystem, we’re not just watching the evolution of gaming in the region—we’re helping to shape it.
From world-class tournaments to grassroots community events, our mission is clear: to inspire, connect, and empower every gamer in the Middle East and beyond.
So whether you’re a streamer, a fan, or a competitive player, it’s time to gear up.
Because with Bigo Live and MLBB, the future of esports in MENA isn’t just arriving—it’s already here.
Visit MMOWOW to get cheapest bigo recharge on the web. We offer quick delivery, safe payments, and 24x7 chat support