Get ready, gamers! Bigo Live is leading the charge in transforming esports in the MENA region through an exciting collaboration with Mobile Legends: Bang Bang (MLBB). Against the backdrop of Saudi Arabia’s booming gaming scene, Bigo Live is creating groundbreaking hybrid experiences that bring creators, fans, and competitive gamers together like never before.
A Gaming Revolution Led by Bigo Live
The energy across the region is electric, with Saudi Arabia at the center of this rapid transformation. The country is fast emerging as a global gaming hub, hosting massive events like the Esports World Cup 2025, which features a staggering $70 million prize pool across 24 official game titles. Gaming is no longer just a hobby—it’s a mainstream cultural phenomenon.
With initiatives like Vision 2030 and the National Gaming and Esports Strategy, Bigo Live is helping build a sector poised to contribute $13.3 billion to Saudi Arabia’s GDP and generate over 39,000 jobs by 2030. With 21 million gamers and $1.1 billion in annual revenue already fueling the market, Bigo Live is strategically positioned to strengthen the foundation of a vibrant digital economy.
But numbers alone aren’t enough. Bigo Live knows that a lasting legacy requires an ecosystem where creators, communities, and incredible games can grow together—and that’s exactly what this partnership with MLBB is designed to achieve.
Forging a Winning Partnership
Bigo Live has already made waves in esports through events like livestreaming the M6 World Championship and the MPL MENA 2025. The M6 tournament became a global sensation, attracting over 4.13 million peak viewers and an average of 709,000 viewers across 120 hours of broadcast—making it one of MLBB’s most-watched tournaments ever. These milestones showcase Bigo Live’s ability to bring players and audiences together at scale.
Pioneering Hybrid Esports Experiences
Building on this success, Bigo Live is expanding its collaboration with MLBB to pioneer hybrid esports experiences that seamlessly merge the physical and virtual worlds. Highlights include
Crossover Leagues: Top pro players teaming up with Bigo Live’s most popular streamers.
Community Events: Offline meetups that strengthen connections between fans, creators, and the gaming community.
Gamified Tournaments: Story-driven, immersive competitions that engage audiences across multiple platforms.
The MENA community continues to grow rapidly—Bigo Live has seen a 19.05% month-on-month increase in new gaming users, reflecting the excitement and engagement of the region’s players and fans.
Empowering Creators is Priority
At the heart of Bigo Live’s esports vision are its creators. By providing tools, infrastructure, and monetization opportunities, Bigo Live enables streamers to turn their passion into sustainable careers. The platform’s creator enablement framework focuses on Support, Belonging, and Appreciation, aligning perfectly with Vision 2030’s objectives of digital transformation and cultural enrichment.Together with MLBB, Bigo Live is not just witnessing the growth of gaming in the MENA region—it’s actively shaping it.
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